Have to thank the Metropolist for their blog a few weeks back, naming us (the salty merchants) on of the coast best 8 online retailers. Or in their words;
8 LOCAL ONLINE RETAILERS THAT ARE KILLING IT
The inspiration behind the Cooly-based brand, The Salty Merchants was to offer niche products and services that the corporates couldn’t or wouldn’t. What started as an alternative fin company producing high quality and authentic single and twin fins (for surfboards—not fins for your feet, duh), has slowly blossomed into other products that fit with the beach gypsy lifestyle. Their most recent addition to the range are Boutique Brollies that are made once and made to last. Classic designs with timeless style make this investment all the more worthwhile when you know it will probably last forever and protect you from the nasty hole in the ozone layer. Plus, they just look super rad on the sand—there’ll be #noregrets with this purchase, we promise you.